Temp2

What is “Framing”?

 <p>

 

“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.” — Marcus Aurelius, Roman emperor and philosopher

Key Points:

 <p>

Framing is the act of emphasizing the critical details of your offering and deemphasizing the others.

You can’t include every detail on your message. We frame because we have limited time and people have limited attention.

By emphasizing certain benefits of your offer, you can maximize persuasive power.

Framing is not the same as lying. Few more sales in the short term will eventually decrease customer satisfaction and permanently harm your Reputation. It’s critical not to leave out information that your customers have the right to know.

Questions for Consideration:

What particular parts of your offer are you emphasizing, and why?

How can you use framing to present your offer in the best light?

In the interest of honesty, are you minimizing any important details that your prospects should know?

Share this concept: http://book.personalmba.com/framing/

True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and you will learn in one week the principles it takes most business professionals a lifetime to master. BuyThe Personal MBA by Josh Kaufman now. <p>

THE #1 INTERNATIONAL BUSINESS TRAINING BESTSELLER

A World-Class Business Education in a Single Volume

 <p>

Master the most important concepts in business with Josh Kaufman, author of The Personal MBA: Master the Art of Business...